બિઝનેસ મોડલ ગરીબોને ફાયદો થાય એવું બનાવો – Create a business model that benefits the poor – www.divyabhaskar.co.in

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બિઝનેસ મોડલ ગરીબોને ફાયદો થાય એવું બનાવો – Create a business model that benefits the poor – www.divyabhaskar.co.in.

Not long ago Dr.C K Prahlad used to passionately advocate the concept of ‘Bottom of the Pyramid’ and had explicitly established that given the right business model, this consumer segment had far more  untapped potential – both, in terms of profitability and  the market size.

He also used to establish that so-called ‘poor’ nations in fact did not suffer because of paucity of resources. They suffered because they are not utilizing their resources efficiently and effectively. This calls for invoking the instincts of innovation, inherently available in every human being but generally remaining very dormant.

Not many years ago, when there was hardly any presence of private enterprise – generally presumed to be efficient and innovative – many of the products and services of the public sector in the fields of education, health care, TV, Radio etc. were exemplary.

However, surprisingly the advent of private  sector in these fields in last 20 years seem to have deteriorated the performance and standards of performance. This is considered to be the most adverse comment on the free-market orientation of deployment of resources. The free-market mindset seems to be highly pliable to path of least resistance. The practitioners of free-market orientation need to read Robert Frost’s poem – The Uncharted Road.

in fact, reaching out the bottom of pyramid , the so-called “Aam Aadmi”, is the Challenge of 21st Century, as evidenced by Occupy Wall Street movement and the likes.

What incentives the young professionals of 21st Century need to take up this challenge?

WOW Photographs by TIME

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TIME and their photographers have done a marvelous job of capturing essence of the personalities in the three  portraits I have chosen to publish here, out of their many other “TIME’s Best Portraits of 2011“.

Aung San Suu Kyi, the General Secretary of Burma’s National League for Democracy.

Aung San Suu Kyi, the General Secretary of Burma's National League for Democracy.

Henry Kissinger, former U.S. Secretary of State. From “10 Questions,” June 6, 2011, issue.

Henry Kissinger, former U.S. Secretary of State

Steven Spielberg, director. From “Tintin in Hollywood,” Nov. 28, 2011, issue.

Steven Spielberg, director. From "Tintin in Hollywood"

Here are two very stunning photographs, quite vocally telling the story of labors and pains that the participants at the Annual Republic Day parade undergo:

“January 17, 2012. Indian soldiers from the Border Security Forces, atop of camels, stand at attention in front of the Presidential Palace during a ceremony in preparation for the annual Beating Retreat in New Delhi, India.”

Indian soldiers from the Border Security Forces in preparation for Beating Retreat

And another one…..

“January 18, 2012. Paramilitary soldiers of the Indian Border Security Force wait under a tree with their camels amidst winter morning fog before the start of Republic Day parade rehearsals in New Delhi, India.”

Paramilitary soldiers of the Indian Border Security Force before the start of Republic Day rehersals 2012