Last week I happened to read a book by Shri R. Gpalkrishnan – ‘……. The bonsai manager’.
The book has very succinctly narrated the impact of ‘inintentional effect’. The author has very aptly taken up the ‘poltico-constitutional implementation strategy’ of propagating Hindi as National Language a very effective example to explain this concept. Since the implementation strategy, probably, did not take into account all factors, the ill-effect on Southern States was so grave that nation had reached the brink of being permanently divided. But same Hindi was lapped through the medium of Hindi movies, since the prime motive was not that of promoting Hindi. But, the popularity of Hindi cinema, as much as those of the regional cinema [ a product which was competing, but was not appearing to or being promoted to compete, did, in fact, make Hindi , if not popular, acceptable as a language. This was the power of inintentional effect.
Incidentally, I saw a Hindi movie today, which had the similar potential power to create a permanent lasting impression – hence sparking the process of much necessary overhaul of socio-judiciary reforms.
In movie ‘Jaago – Directed by Mehul Kapoor , 2004 – a simply stated, but very high potential inintetional impact – has been placed through an underworld king – ‘The [common] man will not have trust in the Judiciary till the justice is not delivered in as much time as it takes to commit the crime’.
Unfortunately, the movie has not met with the commercial success. Hence, alas, such a powerful dialogue is also lost in layers of anonymity, unlike the getting the famous glory of Gabbar Singh dialogue of Sholay or Raj Kumar dialogues of Waqt or Pakeezah.
With this, I now recall some of the very strong message Hindi movies – Raj Kapoor’s Shri 420, Aawara, Jaagte Raho, Jis Desh Mein Ganga Baheti Hai, No One Killed Jessica, Dhoop, Amitabh starrer Paa etc.
Imagine the scenario where individuals and organizations engaged in the larger public-welfare fields of social, political, judicial, economic reforms use such powerful inintentional media to further their [planned / intentional ] cause of creating a lsting impression on the minds of the target audience with a view to create either a permanent change or to ignite a spark of the change process!