Winter Haze Blankets China
Winter Haze Blankets China (Photo credit: NASA Earth Observatory)

It takes 35 gallons of water to make one cup of coffee. Why? All the water used to cultivate the coffee beans. Similarly, it can take about 635 gallons to make one hamburger because of all the water required to grow feed for the cows.

The need for clean fresh water is increasing rapidly, too, as populations rise and standards of living improve around the world. In some places — such as central California, the North China Plains, and parts of India —  the demand for water is already outstripping the local supply.

Because global water consumption is expected to increase by 40% over the next 20 years, water shortages may get more acute and more widespread, spurring more reliance on desalination technologies, water reuse, and conservation. The results could have massive economic, ecological, and geopolitical consequences, creating investing opportunities in places you may never have considered.


—- Courtesy: “Thinking Big – Put The Power of Our Insights to Work for You” on http://www.fidelity.com/thinking as posted on http://www.washingtonpost.com

3 Replies to “WATER”

  1. So,water wars is definitely a possibility,eh? I guess each one of us has to do our bit in conserving Earth’s precious resources.
    Thanks for sharing 🙂

  2. Wonderful, how your warning post about the increasing need for clean water around the world may lead to good investment opportunities with new technologies for providing all that water! Thank you!

  3. As it is the bottled water has already crossed a figure of some Rs. 5000 to 7000 crores {A billion or billion and a half $].
    And it provides employment to so many! Particularly, a 1 Rupee sachet selling at highway junctions etc. is a great source of income opportunity of an ‘additional’ member of the otherwise rural working family(!)

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