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‘Amul’ @ Rio Olympics, 2016

Close to 50 years, Amul’s little moppet has been winning heart and drawing attention on every important event in India and around the world. From hoardings on the streets to print ads and now even on social media, the utterly burtterly girl is there commenting and applauding on every issue, and how could it miss the mega sporting event the Rio 2016 Olympics.

Indian Express presents eleven such ads by Amul that celebrate the true zeal and spirit of the Olympics.

Courtesy: Rio 2016 Olympics: These Amul ads are ‘utterly butterly delicious’

Amul - Aasan for Ussain

Amul - Athletes want sa(l)amman

Amul - Breakfaster

Amul - Don't be Selfi-ish

Amul - For Brains and Bronze

Amul - for chusti and kusti

Amul - God pHelps ... to Amul

Amul - mixes easily

Amul - Olympic yourself up

Amul - Rio-lly tasty

Amul - Sindhustan Hamara

And Top it up we must with Har Ghar Amul Ghar- Ice-cream