‘Amul’ @ Rio Olympics, 2016

Close to 50 years, Amul’s little moppet has been winning heart and drawing attention on every important event in India and around the world. From hoardings on the streets to print ads and now even on social media, the utterly burtterly girl is there commenting and applauding on every issue, and how could it miss the mega sporting event the Rio 2016 Olympics.

Indian Express presents eleven such ads by Amul that celebrate the true zeal and spirit of the Olympics.

Courtesy: Rio 2016 Olympics: These Amul ads are ‘utterly butterly delicious’

Amul - Aasan for Ussain

Amul - Athletes want sa(l)amman

Amul - Breakfaster

Amul - Don't be Selfi-ish

Amul - For Brains and Bronze

Amul - for chusti and kusti

Amul - God pHelps ... to Amul

Amul - mixes easily

Amul - Olympic yourself up

Amul - Rio-lly tasty

Amul - Sindhustan Hamara

And Top it up we must with Har Ghar Amul Ghar- Ice-cream

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Author: ASHOK M VAISHNAV

In July 2011, I opted to retire from my active career as a practicing management professional. In the 38 years that I pursued this career, I had opportunity to work in diverse capacities, in small-to-medium-to-large engineering companies. Whether I was setting up Greenfield projects or Brownfield projects, nurturing the new start-ups or accelerating the stabilized unit to a next phase growth, I had many more occasions to take the paths uncharted. The life then was so challenging! One of the biggest casualty in that phase was my disregards towards my hobbies - Be with The Family, Enjoy Music form Films of 1940s to mid-1970s period, write on whatever I liked to read, pursue amateur photography and indulge in solving the chess problems. So I commenced my Second Innings to focus on this area of my life as the primary occupation. At the end of four years, I am now quite a regular blogger. I have been able to build a few very strong pen-relationships. I maintain contact with 38-years of my First Innings as freelance trainer and process facilitator. And yet, The woods are lovely, dark and deep. But I have promises to keep, And miles to go before I sleep, And miles to go before I sleep.

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