Sustaining The Organizational Culture

The literature on the issue of sustaining the organizational culture too is richly bestowed with a variety of research findings, experience tales as well as in-depth theoretical discourses. Many authors have culled down their vast experiences to present the different to-do lists that would help in those who are amid the organizational culture sustenance stage. Presented here is a representative reference list of some of such representative articles:

Here are some of the videos:

Sustaining success depends on an organization’s ability to adapt to a changing environment – whether it’s an external change, such as a transformative technology or a changing economy, or an internal one, such as a restructuring or key process overhaul. Many aa times, this requires going beyond just the written rules to reaching for the highest aspirational behaviour. It means living the principles underpinning the values, even when there is no rule or where the written rule is unclear. In this abstract form, many employees, even at the senior management levels, necessarily understand why the company has to operate in a different way in the future. Therefore, merely challenging their status quo mind set alone will not suffice. These people need to be instilled with simple, conceivable cultural norms and behaviors that translate the organization’s unique personality and soul into customer-focused actions and bottom-line results. Maintaining momentum among employees requires consistent, sustained communication of the end goal and the behaviours necessary to get there.

It shall be well remembered that organizational culture is one of the several means to an end, not an end in itself. The end is your business’s strategic agenda. Thus, sustaining the winning culture should be primarily pursued with the ultimate vision of sustaining the competitive edge, within the constantly varying context of the organization. It’s about raising sights beyond the strategic choices and daily initiatives to change how the organization works.

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All month-wise published episodes of the series, published in 2020, The Organizational Culture, are collated in one file and can be read / downloaded by clicking on the hyperlink.