Sustaining The Organizational Culture

The literature on the issue of sustaining the organizational culture too is richly bestowed with a variety of research findings, experience tales as well as in-depth theoretical discourses. Many authors have culled down their vast experiences to present the different to-do lists that would help in those who are amid the organizational culture sustenance stage. Presented here is a representative reference list of some of such representative articles:

Here are some of the videos:

Sustaining success depends on an organization’s ability to adapt to a changing environment – whether it’s an external change, such as a transformative technology or a changing economy, or an internal one, such as a restructuring or key process overhaul. Many aa times, this requires going beyond just the written rules to reaching for the highest aspirational behaviour. It means living the principles underpinning the values, even when there is no rule or where the written rule is unclear. In this abstract form, many employees, even at the senior management levels, necessarily understand why the company has to operate in a different way in the future. Therefore, merely challenging their status quo mind set alone will not suffice. These people need to be instilled with simple, conceivable cultural norms and behaviors that translate the organization’s unique personality and soul into customer-focused actions and bottom-line results. Maintaining momentum among employees requires consistent, sustained communication of the end goal and the behaviours necessary to get there.

It shall be well remembered that organizational culture is one of the several means to an end, not an end in itself. The end is your business’s strategic agenda. Thus, sustaining the winning culture should be primarily pursued with the ultimate vision of sustaining the competitive edge, within the constantly varying context of the organization. It’s about raising sights beyond the strategic choices and daily initiatives to change how the organization works.

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All month-wise published episodes of the series, published in 2020, The Organizational Culture, are collated in one file and can be read / downloaded by clicking on the hyperlink.



In July 2011, I opted to retire from my active career as a practicing management professional. In the 38 years that I pursued this career, I had opportunity to work in diverse capacities, in small-to-medium-to-large engineering companies. Whether I was setting up Greenfield projects or Brownfield projects, nurturing the new start-ups or accelerating the stabilized unit to a next phase growth, I had many more occasions to take the paths uncharted. The life then was so challenging! One of the biggest casualty in that phase was my disregards towards my hobbies - Be with The Family, Enjoy Music form Films of 1940s to mid-1970s period, write on whatever I liked to read, pursue amateur photography and indulge in solving the chess problems. So I commenced my Second Innings to focus on this area of my life as the primary occupation. At the end of four years, I am now quite a regular blogger. I have been able to build a few very strong pen-relationships. I maintain contact with 38-years of my First Innings as freelance trainer and process facilitator. And yet, The woods are lovely, dark and deep. But I have promises to keep, And miles to go before I sleep, And miles to go before I sleep.

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